KOKOH
「富貴險中求，莫在險中丟」
發音念「勾勾」源自台語中的「哥哥」， 根植於華人男性社會中的稱謂文化，常見用法為「哥」是華人男性對於長輩或是能力與地位高於自己的同性尊稱，短短一個字，建立男性之間的關係與分寸；品牌建立初衷，是創辦人「逛街將軍」在業界等待10年的經歷，以及孤注一擲的勇氣，這品牌希望帶給你們更體面、更經得起時間考驗的服裝；人生可以冒險、可以追求，但不能在追逐的過程中失去自己。
“Fortune is found in risk—just don’t lose yourself in it.”
Pronounced “Go-Go,” KOKOH takes its name from the Taiwanese pronunciation of “older brother.” The name is rooted in the culture of male forms of address within Chinese-speaking society. The word ge—meaning “brother”—is commonly used by men as a respectful term for an older man, or for someone of greater ability or social standing. In a single syllable, it establishes both connection and a sense of social boundaries between men.
KOKOH was founded upon the decade-long journey of its founder, known as the “Shopping General,” waiting for his moment in the industry—and the courage it took to risk everything when that moment finally came.
The brand is dedicated to creating clothing that helps you present yourself with greater confidence and dignity—clothing made to endure, both in quality and in style.
Life is meant to be pursued with courage. Take risks, chase what you believe in, but never lose yourself along the way.
KOKOH 設計核心 Design philosophy
KOKOH 設計概念為「洋皮台骨」版型比例靠攏歐美洋氣＆放蕩不羈，細節處望向日式精神，追求布料＆染色之美，傳遞的訊息上，則要扣合台灣生活經驗，如同我們的歷史，在文化大海上，尋找屬於自己的那塊浮木。
KOKOH’s design philosophy can be described as “Western on the outside, Taiwanese at its core.”
Its silhouettes and proportions draw from the sophistication and free-spirited attitude of Western style, while its details reflect the meticulous spirit of Japanese craftsmanship. The brand celebrates the beauty of textiles and dyeing, yet the stories it tells remain firmly rooted in the lived experiences of Taiwan.
Much like Taiwan’s own history, KOKOH navigates a vast sea of cultures in search of something it can truly call its own—a piece of driftwood to hold on to, and from which to shape its own identity.
