KOKOH
The pronunciation of "勾勾" comes from the Taiwanese word for "older brother".
It is a profound insight into Chinese male culture and a degree of self-deprecation.
"Brother!" is a respectful term used by men to address elders or men of the same sex who are more capable or of higher status than themselves.
It can convey respect and intimacy in a mere second, possessing powerful linguistic strength;
Therefore, it was set as the brand name, because KOKOH is made for "brothers" to wear.
KOKOH Design Core
KOKOH's design concept is "Western skin and Taiwanese bones." The proportions of the design are close to the European and American style, which is stylish and unrestrained. The details look to the Japanese spirit. In terms of the message it conveys, it is to connect with the Taiwanese life experience, just like our history, to find our own piece of driftwood in the sea of culture.
